The campaign encourages the public to ‘take the drama out of minor illnesses’, raising awareness of the services offered by pharmacies, and to position them as the first place to go to for clinical advice and treatment for minor health concerns.
They have developed a number of materials based on three creatives. These include:
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Pharmacy Advice pack
Pharmacies and GP practices across England will automatically receive a campaign pack which will include posters, information, briefing sheets along with some other items:
All other community and health services are able to download materials free of charge through their Campaign Resource Centre (CRC).